Introduction

Planning Tools: How to write a communications strategy

Author: Ingie Hovland (2005)

Planning Tools: How to write a communications strategy

Hovland, I. (2005). Planning Tools: How to write a communications strategy. Overseas Development Institute.

Description

The website provides an overview of steps in the form of a guide to developing a communications strategy, including who to involve, when to undertake certain tasks, and the intended benefits of doing effective communications planning for projects and programs.

Potential use

This resource is useful for projects wishing to plan a cohesive communications strategy for a range of audiences. The website also provides some other useful links and guides to support communications planning, including links to the Economic Social Research Council (UK) guides.

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