A growing number of people are recognizing the value of primary prevention approaches to youth substance use. These approaches are often called upstream because they focus on stopping youth substance use before it starts.
But upstream prevention can be challenging to explain – it’s less visible, takes time to show results, and doesn’t always fit within existing systems. This toolkit is designed to help those working in primary prevention communicate what upstream youth substance use prevention is and why it matters.
Annotated Slide Deck: Youth Substance Use – Moving Upstream
Bring awareness to and communicate about what “moving upstream” means in youth substance use prevention work
Primer: Upstream Youth Substance Use Prevention
Ground and deepen your understanding of
upstream prevention
Video: Upstream Voices from the Field
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Share a testimonial that illustrates why prevention practitioners across Canada are implementing upstream approaches
Animation: River Parable – Preventing Youth Substance Use Before it Starts
Provide a visual explanation of what upstream youth substance use prevention means
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